Skip to content

    Senior CRM Manager – Sportsbook

    • On-site, Hybrid
      • Sliema, Malta

    Job description

    SpinCity is an innovative and ambitious service provider of creative solutions, production support and expertise for the entertainment industry. Since our founding, we’ve rapidly built a diverse portfolio of clients and achieved profitability from day one. We take pride in cultivating a workplace that is dynamic, rewarding, and full of opportunities for growth. At SpinCity, we thrive in an extremely fast-paced environment, tackling challenges with creativity and collaboration. We’re looking for driven, adaptable individuals who are passionate about shaping the future of entertainment and pushing creative boundaries.


    We are seeking an experienced and passionate Senior CRM Manager to lead our Sportsbook CRM strategy and operations. This role is perfect for a sports enthusiast with a deep understanding of the sports betting industry and a proven track record in CRM management. You will play a pivotal role in launching a brand-new sports betting brand, navigating the unique challenges and opportunities that come with being first through the door. This includes both high-level strategic planning and hands-on execution to ensure our promotions and campaigns resonate with our audience and drive customer engagement and retention.

    Key Responsibilities:

    • Strategy Development: Design and implement both high-level and detailed CRM campaign strategies tailored to Sportsbook audiences via multiple channels and by utilizing a mix of automated journeys and ad-hoc campaigns.

    • Campaign Execution: Handle the end-to-end creation of campaigns, including writing engaging copy, setting up bonuses, conducting AB tests, and analyzing results.

    • Project Management: Act as the requester and project manager for our production team of designers and CRM executives.

    • Customer Insights: Leverage data to understand customer behavior, optimize segmentation, and improve the effectiveness of promotions.

    • Creative Contributions: Perform light design work to support campaigns and promotions.

    • Performance Monitoring: Analyze campaign results, conduct investigations, and apply insights to improve future performance.

    • Innovation and Testing: Stay ahead of industry trends, revisiting established promotion strategies and testing new ideas to discover what works best.

    • Brand Launch Leadership: Drive the CRM strategy for launching a new sports betting brand, ensuring a strong market entry and establishing a competitive edge.

    • Bonus Cost Leadership: Optimize the costs of bonuses and rewards to increase ROI.

    Job requirements

    Must-Have Qualifications:

    • At least 5 years of Sportsbook CRM experience.

    • Located in or willing to relocate to Malta.

    • Proven experience in creating both strategic and tactical CRM plans.

    • Hands-on experience in executing campaigns, including:

      • Writing copy.

      • Setting up bonuses.

      • Handling investigations.

      • Analyzing results and running AB tests.

    • A passionate sports fan and sports bettor.

    • Deep understanding of promotions that resonate with sportsbook audiences, coupled with a willingness to test and challenge assumptions.

    • A startup hustle-mentality, comfortable getting your hands dirty and jumping in to help wherever and whenever needed.

    Nice-to-Have Qualifications:

    • Experience with Fast Track CRM.

    • Deep knowledge of and interest in the Australian sports scene and local leagues.

    • A background as a sports trader.

    • A tech enthusiast who enjoys exploring new tools and systems.

    or