Senior Performance Marketing Specialist/Manager

SpinCity is an innovative and ambitious service provider of creative solutions, production support and expertise for the entertainment industry. Since our founding, we’ve rapidly built a diverse portfolio of clients and achieved profitability from day one. We take pride in cultivating a workplace that is dynamic, rewarding, and full of opportunities for growth. At SpinCity, we thrive in an extremely fast-paced environment, tackling challenges with creativity and collaboration. We’re looking for driven, adaptable individuals who are passionate about shaping the future of entertainment and pushing creative boundaries.

We are seeking a highly skilled and innovative Senior Performance Marketing Specialist to drive growth across multiple brands in the casino and sportsbook verticals. The ideal candidate will thrive in a fast-paced environment, leveraging their expertise to explore new performance marketing channels, negotiate with senior stakeholders, and optimize campaigns with a creative and analytical mindset. This role demands versatility, ingenuity, and a passion for experimentation to succeed in both regulated and unregulated markets.

Key Responsibilities:

• Channel Discovery and Experimentation: Identify, vet, and test new performance marketing channels using experimental budgets. Rapidly eliminate underperforming channels and scale successful ones to maximize ROI.

• Negotiation and Partnership Management: Build and manage relationships with DSPs, ad networks, and other performance marketing partners, demonstrating seniority and professionalism in negotiations.

• Campaign Optimization: Conduct AB tests, analyze performance data, and implement improvements to optimize campaign results.

• Creative Execution: Design engaging banner ads and write compelling copy using tools such as Bannerflow or Creatify.ai to enhance campaign performance.

• Market Adaptation: Develop and execute strategies for unregulated markets, employing creative and resourceful approaches to navigate challenges.

• Vertical Flexibility: Seamlessly switch between casino and sportsbook verticals, tailoring strategies to suit each audience and brand.

• Data-Driven Insights: Leverage analytics to inform decision-making, measure the success of campaigns, and refine future strategies.

Must-Have Qualifications:

• At least 5 years of performance marketing experience, with a proven track record of driving results across multiple brands.

• Hands-on experience managing DSPs and ad networks.

• Demonstrated ability to discover, test, and scale new marketing channels with an experimentation-first mindset.

• Strong negotiation skills with the ability to build and maintain senior-level partnerships.

• Proficiency in tools like Bannerflow or Creatify.ai for ad design and copywriting.

• Expertise in running AB tests and optimizing campaigns for performance.

• Experience working in unregulated markets, with a knack for creative problem-solving.

• Ability to work across both casino and sportsbook verticals with ease.

Nice-to-Have Qualifications:

• Familiarity with affiliate marketing and related performance channels.

• Knowledge of international marketing regulations and compliance requirements.

• Experience with multi-brand management in the iGaming industry.

• A passion for sports betting and casino games, with personal insights into audience behavior.

Why Join Us?

• Work with a forward-thinking team in a fast-paced, innovative industry.

• Lead performance marketing initiatives that drive growth across multiple verticals and brands.

• Take ownership of campaigns from strategy to execution, making a tangible impact on the business.

• Collaborate with industry experts who value creativity, ingenuity, and data-driven results.

If you’re a performance marketing expert ready to explore new frontiers and optimize campaigns with creativity and precision, we’d love to hear from you!